Are you creating beautiful things but not able to get it into the hands of your ideal customer?
Finding your ideal customer can seem harder than dating these days! But it doesn’t have to be. Once you understand how to define your customer segments and how to create the right products for your customers, you will enjoy building these relationships.
Are you ready to go from transactions to meaningful connections?
In this workshop, we will explore strategies to identify your ideal customers, where to find them, how to reach out to them and how to connect with your tribe - people who effortlessly align with who you are and what you do - and most importantly, why you do it!
All of this without having to spend a lot of money or run ads or make 20 different products and hoping desperately that one of them will work. You want answers and the time is now!
So here’s what we’ll achieve during the workshop:
- Understand your customer(s)
- Identify your customer segments
- Customer Segmentation Exercise
- Identify customer needs, goals, pain points
- Connect with them at an emotional level
- Hands-on exercises to decode their behaviour and decision-making
- Strategies to reach out to customers without being pushy or intrusive
Ideally, you should also sign up for the follow-up of this workshop, which is about testing your product ideas once you find your potential customer. Check out the 2nd part of this workshop, which can be purchased separately: Will it Sell? Test your product ideas.
HOW THE WORKSHOP WORKS
You will receive an email with access to the recording within 4hrs or signup
- Hands-on exercises to help you get clarity + actionable next steps
- Homework Assignment to help you take practical next steps
ABOUT ME
In my past avatar, I was a startup founder and learned what it really takes to create a venture. I built a sales team from scratch and wore multiple hats - from marketing, customer support, operations to logistics.
I have a background in Design Thinking and have facilitated 50+ workshops in design and business-related skills to help students and entrepreneurs tap into their creative potential.
I have my own brand, Treehouse, that is an avenue for me to create lifestyle products and accessories with natural dyes. I have combined my passion for art, design, nature and business through Treehouse.
I bring a people-centric and nature-centric approach to my work as a Creative Coach. I am super excited to share my business knowledge to empower creators to make money doing what they love. Because we deserve it!